CHRISTIAN COWAN X LE SPECS
‘WHEN SHADES ARE THIS GOOD, THE ONLY THING YOU SHOULD PAIR WITH THEM IS SUNSCREEN’ – Christian Cowan
This collaboration with Christian Cowan, marks his first venture into eyewear. On his decision to work with Le Specs, Cowan explains “I’ve been a huge fan for a long time. I love how they put creativity first but at an affordable price. Everyone should be able to buy affordable shades and Le Specs make that happen!” Cowan’s trademark uninhibited, colourful and high-wattage designs take on a new form in a head turning collection of over the top acid-bright shades. “I was inspired by my Spanish heritage, where everyone is always at the beach; diving, surfing, tanning. I took that and fused it with the world of Instagram – its excessiveness and flashiness. Think sporty, sexy, boss” says Cowan.
Tapping into Cowan’s affinity for unique materials, the collection comprises of 12 limited-edition pieces that are suggestive, energetic and in charge. With athletic constructions and refined-yet-flashy design details, each pair of sunglasses amalgamate high sheen metallics with textural rubber accents on the nose pads, temples and tips.
Shot by Greg Swales, the ‘FULL FRONTAL’ campaign has a real sense of empowerment, baring all and being proud of who you are. Christian says, “The real meaning behind it is that you’re flawless, there’s no need to hide anything, I want people to feel confident and proud when they wear these shades.” The talent are an amazing mix of beautiful, proud and confident people that Christian has worked with previously, including the undeniable Lisa Rinna, Nikita Dragun, Kellee Moran, Veronika Vilim and Adrian Hurtado.
Exuding flashiness and sure to turn heads, Watch Out incorporates Christians Cowan’s signature watch strap inspired hardware detailing along the top of both lenses. Fitted with adjustable rubber nose pads for a bespoke fit and finished with athletic rubber temple detailing and tips.
From sweating it out in the Hollywood Hills to drinking iced venti lattes, The Calabasas sunglasses are the perfect amalgamation of sporty detailing and luxe materials. Designed with jagged athletic angles the styles is fitted with adjustable rubber nose pads for a bespoke fit.
Designed to make you feels like a boss, SheEO revolutionizes the cat eye silhouette with extreme proportions and demanding angles that are both feminine and flattering. Fitted with adjustable rubber nose pads for a bespoke fit, and finished with athletic rubber temple detailing and tips.
With swooping proportions and ultra-mirrored masked lens reminiscent of sports goggles, HBIC is designed for the head b*tch in charge with soft curves and sharp angles. Designed with integrated rubber texture nose pads, the style is finished with athletic rubber temple detailing and tips.
We asked Christian ‘Which celebrity/celebrities and which styles from the collection do you think go perfectly together?’ This is what he said…
“Oh well we have to give ‘The Calabasas’ to the queen of Calabasas Mrs. Kardashian West. ‘SheEO’ is Lady Gaga, for obvious reasons. ‘Watch Out’ is a Cardi B number, she was the first to wear my watch band inspired designs so that makes sense. And finally, ‘HBIC’ goes to Queen Elizabeth II, she’s the HBIC after all.”
CUSTOM CASE & LENS CLOTH
This collection comes with a custom case and lens cloth, featuring Christian Cowan colours and his iconic checkerboard print.
ABOUT CHRISTIAN COWAN
With a youthful take on how the modern-day women can dress; Christian Cowan uses his lively spirit and creative prowess in making his standout designs.
Having graduated from Central Saint Martins and London College of Fashion in 2016, Christian garnered a strong celebrity following before having even left school. Lady Gaga was the first to support the young designer, stepping out in a full pink glitter suit in 2014. Since then, Christian has continued to outfit the world’s biggest stars such as Beyoncé, Miley Cyrus, Nicki Minaj and Naomi Campbell. Most notably perhaps, is Cardi B in a full look on the cover of her debut album ‘Invasion of Privacy’.